Our Structure
Our team is affiliated with both a broker-dealer and a registered investment advisor (RIA). Under this structure, we are registered representatives of LPL Financial (broker-dealer) and investment advisor representatives of Private Advisor Group (RIA).
What this means:
Broker-Dealer: A broker-dealer provides the infrastructure that facilitates investment trading (stocks, bonds, mutual funds, etc.) Broker-dealers are regulated by the Federal Industry Regulatory Authority (FINRA).
Registered Investment Advisor: An RIA, in contrast, advises and manages client portfolios and is held to a fiduciary standard, which means they are required to act in their client's best interest. RIAs are registered with the Securities and Exchange Commission (SEC.) Being a hybrid advisor allows us to offer clients a wider range of investment products and services. Being associated with a broker-dealer and an RIA means we have opted to be held to the highest compliance standards in the industry and are required to always do what's in the best interest of our clients.
LPL Financial is one of the nation's leading financial services companies and a publicly traded company under ticker symbol LPLA. The firm's mission is rooted in the belief that independent financial guidance is a fundamental need for everyone. LPL does not offer proprietary investment products or engage in investment banking activities; this means advisors affiliated with LPL are not pressured or influenced by LPL to sell its products. Thousands of financial advisors nationwide are able to rely on the firm's tools and resources to help them provide financial guidance and recommendations to help meet their clients' needs. For more information about LPL Financial, visit www.lpl.com.
The financial advisors at Franklin Wealth Solutions are associated with Private Advisor Group (PAG), a Registered Investment Advisor. PAG provides us with oversight, advisory tools, and ensuring regulatory compliance. As an affiliate of PAG, we elect to operate as a fiduciary advisor, meaning we are required to always act in our client's best interest. As our client, you can rest assured we are always giving you advice based on what's best for you and your financial situation, not ours. For more information about PAG, visit www.privateadvisorgroup.com.